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Do Your Own Research

Before you market anything to your audience,

you have to thoroughly do the research.

When you are promoting a product, a class, or provide any type of service, make sure that you are knowledgeable about it.

I always say that I'm a student of my craft because I'm always learning and staying up-to-date with what's new on the scene.

Same with you, be a student of your craft and always always always do your own research.

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